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Black Friday 2026

Black Friday Marketing Workshop

Your best Black Friday campaign starts here.

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Why Black Friday Matters

The biggest retail moment on the Australian calendar.

November is the new December. Nearly one in three shoppers now buy earlier than they did the year before, and the money your clients set aside gets committed weeks before the day itself.

$6.8b
Spent over the Black Friday to Cyber Monday weekend in 2025, a record and up 4 percent year on year.
3.5m
Australian women shopped the sale weekend, out of 6 million shoppers in total. That is your database, almost exactly.
$804
Average planned spend per person across the four days. That is not a lipstick budget, it is a treatment package budget.
+20%
Health and beauty order volumes year on year, the top surging category, while electronics fell 17.6 percent and apparel fell 12.3 percent.

Sources: Australian Retailers Association and Roy Morgan 2025 peak season research; Bazaarvoice 2025 holiday data; Shopify and Adyen Australian Black Friday 2025 data.

Key Dates

The runway, mapped out.

You pick your own sale start date and timeline. We start work with you six weeks out from it.

Enrolment closes
30 September 2026
Last day to secure a spot. Capped at 25 across all three packages.
We start
5 to 16 October
Your engagement kicks off six weeks out from your sale timeline, starting with your strategy call.
Sale goes live
From 13 November
Based on previous years, most clinic sales open around two weeks out. You pick your own start date.
The day itself
27 November 2026
Black Friday. By this point your warm up, teaser and launch have already done the heavy lifting.
BLACK FRIDAY MARKETING PACKAGES

Looking for more support?

We have limited-spots available for Black Friday marketing packages. Whether you want the creative assets to help you run the campaign, or want us to do it all for you.

View our Marketing Packages Book a Free Strategy Call
Choose Your Level

Three ways to run your sale.

Every package is built around your branding, your offers and your clinic. The only thing that changes is how much of it we do for you.

PLAN IT
$99
10 Spots Only
Easy to use templates for your sale.
  • ✓Access to the Black Friday Webinar
  • ✓Full marketing template pack, drag and drop your logo, colours and branding in Canva, no design skills needed
Your template pack
  • ·1 x EDM
  • ·5 x Social media tiles
  • ·1 x A5 strut card
  • ·1 x Website banner
We create the templates, you make them yours.
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BUILD IT
$1,500
10 Spots Only
We build it, you run it.
  • ✓1 x 45min strategy call to plan exactly what goes on sale, with expert marketing support
  • ✓Full campaign suite designed in your branding, colours and offers by us
  • ✓Everything is ready to go, you just hit send and post
Your campaign suite
  • ·4 x EDMs: warm up, teaser one week out, sale launch, last chance
  • ·4 x Facebook ads, plus a retargeting ad to past clients and site visitors
  • ·1 x Website banner
  • ·1 x SMS script
  • ·2 x Strut cards
Built for you. Sent by you.
Buy Now
Interested but have a few questions? Book a call here
LAUNCH IT
$2,950
5 Spots Only
We run the whole campaign for you.
  • ✓1 x 60min strategy call, plus a 15min check in call before the sale goes live
  • ✓The full campaign suite, same as Build it, designed in your branding by us
  • ✓We manage your Facebook ads for the full sale period
  • ✓We send your EDMs for you, on schedule
  • ✓Mid campaign check in on how it is tracking
  • ✓Email support the whole way through
You brief us once. We handle November.
Buy Now
Interested but have a few questions? Book a call here

Only 25 spots total across all tiers · Enrolment closes 30 September 2026