Our Story

With over 30 years of combined experience working in and alongside salons and clinics, including helping some of Australia’s most notable skin clinics grow and expand into multiple locations, we understand salon owners - and the unique challenges they face.

The Foundry

That’s where we come in. At The Foundry, we simplify growth with strategies that work. We help businesses become more profitable and increase revenue, while also supporting owners to foster a thriving culture, strong teams, and long-term client loyalty.


At their core, most salon owners are beauty therapists or dermal clinicians with a deep passion for skin and for connecting with their clients. But once they open their own business, that passion quickly has to compete with the weight of running everything else. Suddenly, they’re not just treating clients - they’re also the marketing team, the bookkeeper, the HR manager, the strategist, and more. It’s a lot.


Because we believe there’s always a way forward. Every challenge is an opportunity to find smarter solutions, create growth, and unlock new possibilities.


Our mission is simple: to give salon owners the confidence, tools, and support they need to succeed - without the overwhelm.

The goal...
To make your brand, services and products irresistible.