With over 30 years of combined experience working in and alongside salons and clinics, including helping some of Australia’s most notable skin clinics grow and expand into multiple locations, we understand salon owners - and the unique challenges they face.

At their core, most salon owners are beauty therapists or dermal clinicians with a deep passion for skin and for connecting with their clients. But once they open their own business, that passion quickly has to compete with the weight of running everything else. Suddenly, they’re not just treating clients - they’re also the marketing team, the bookkeeper, the HR manager, the strategist, and more. It’s a lot.

That’s where we come in. At The Foundry, we simplify growth with strategies that work. We help businesses become more profitable and increase revenue, while also supporting owners to foster a thriving culture, strong teams, and long-term client loyalty.

Because we believe there’s always a way forward. Every challenge is an opportunity to find smarter solutions, create growth, and unlock new possibilities.

Our mission is simple: to give salon owners the confidence, tools, and support they need to succeed -without the overwhelm. We know that lasting success comes from the right systems, processes, and people, and we’re here to help you put those foundations in place.

The goal...
To make your brand, services and products irresistible. All while making the journey exciting, collaborative, and fun.